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Apple Announces Its Last Year at Macworld

January 2, 2009 Blogs 1 Comment

stevejobs1The rumor that has been floating around the technology industry is no longer a rumor.  2009 will be Apple’s last year at Macworld.  Not to mention that Steve Jobs is NOT giving the keynote address. There has been speculation that Steve Jobs, CEO of Apple may be having health issues or that Apple’s bag of magic goodies may be empty.

I contacted Apples PR department and I received a brief response with this press release:

Apple Announces Its Last Year at Macworld

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Press Contacts:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Your email:

 

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Currently there is "1 comment" on this Article:

  1. Apple CEO Steve Jobs to Take Medical Leave | The National Republicrat says:
    January 14, 2009 at 9:31 pm

    [...] wrote in a post that changes were coming.  Nobody was expecting the changes to take Jobs out of the game, but [...]

    Reply

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